Wednesday, January 26, 2011

In popular culture

Films

Yates' songs have appeared in the films Gang Related, Alpha Dog, Our Heroes: The 25 Best Black Sports Movies (Ever), and The Life of Lucky Cucumber. Yates was originally set to score the entire film Alpha Dog, but the studio decided to replace some of his music with more commercially known songs.[23] In 2009, his song "Let's Go" was used in an online promotional short film for AXE body spray.[24] Yates also appears as an actor in the films Vengeance and Night of the Living Dead: Origins 3D.
Video games

Several of Yates' songs are featured in the video games Madden NFL 2006, Midnight Club: Los Angeles,EA Sports MMA, and 25 To Life, the latter of which Yates is also an unlockable character.[29] In 2009, Yates and label mate Krizz Kaliko appeared in a promotional video for the Fight Night Round 4 video game.
Television

Yates' music has appeared on the television shows Dark Angel, I'm From Rolling Stone, My Super Sweet 16, The Hills, Spike Guys' Choice Awards, and Warren The Ape.[31] [32] In 2008, his song "Earthquake" was featured on an episode of MTV's America's Best Dance Crew in which the crew had to visually convey the title of the song in their performance.[33] On the August 15, 2009 Strikeforce event, Strikeforce: Carano vs. Cyborg, MMA fighter Gilbert Melendez entered the arena to Tech N9ne's 2006 song "The Beast" for his bout with Mitsuhiro Ishida.[34] His song "Riot Maker" was used as the official theme song for Total Nonstop Action Wrestling's 2010 Hardcore Justice pay-per-view.

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